Commission i2 media research to conduct robust, cost-effective, independent consumer and value chain research, analysed, interpreted and reported to give clear and actionable evidence-based recommendations.
We bridge the independence, rigour, ethics and depth of an academic approach, and the simple, practical, actionable outputs needed by the commercial world. The best of both worlds. Eva has been with us for over 10 years, and we're super happy to have 2 recent First Class Honours Goldsmiths graduates with us now - Polly joined us in January , and Leah this summer.
Being based at Goldsmiths gives us a ready supply of talented, creative, motivated and very well trained students to join our pool of researchers - so we can expand quickly. Click on the pictures below to find our more about us! We have worked on over projects for over clients and partners since we started as i2 media research limited!
We are currently updating our page of logos of clients and partners. Come back soon to see it! We're proud of the social and business impact our work achieves for our clients. SUMMER In i2 media's lab over summer , one of our projects was an extension to the project featured in the first video you can watch here. Listen to Team 9's pitch, delivered by Jonathan Freeman, which won the judges awards for Innovation, and for Simplicity! Next, it's back to a focus on driving. Next, another example of i2 media research's work in the media space.
The methodology for the project combined in-home eye-tracking, behavioural measurement, and self-report. In their work at i2 media research at Goldsmiths University of London, Dr Jane Lessiter and Eva Ferrari have examined user behaviour with multi-touchpoint digital experiences, looking at how attention is split between the growing range of devices in users' lives.
Get in touch. Research you can trust, and act on i2 media research limited is a small interdisciplinary team of experts in how humans and technology can work together — for the benefit of consumers and business. Evaluate audience impact of your immersive productions. Coming soon! Evaluate audience experience of your immersive productions To provide the widest possible access to our Immersive User Experience Evaluation Toolkit methodology, we are in the process of developing an online, self-service means for content creators, studios, funders and commissioners to use it.
What we do. We inspire We develop and test ideas, concepts and prototypes through engagement with consumer end users, working hand in hand with our clients to inform new product development opportunities and product optimisation. We evaluate We conduct independent evaluations using robust, academically-rooted research methods, involving consumer end users of products, services, communications and propositions. We benchmark We conduct in depth studies to identify and describe market segments, user experience with product categories, and estimated market size for products, services and interventions.
We deliver evidence based strategy We interpret the findings of our research for our clients distilling the findings into actionable strategic recommendations, to address unmet needs, create a market entry strategy, create monetisation and pricing strategy, provide foresight, and provide thought leadership. We share our experience and knowledge via courses and workshops Since , we have provided a Short Course on our UX research methods via Goldsmiths University of London's Enterprise Office , in an intensive 2-day format.
Learn more about what we do.
How we can help you. We put the user at the heart of all of our projects. We have extensive project experience and track record across: apps, games, online, social media, community, e-commerce, connected retail, entertainment, advertising TV, online, out of home, mobile , film, TV, location based services, big data, internet of things, smart cities, smart environments, connected car, virtual reality, augmented reality, wearables, implicit interaction, education, mood management, wellbeing and behaviour change.
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